Do you thoroughly understand the changes in the post pandemic world and how they affect your business?
Do you actually know your consumers, clients or users? Do you know what they need?
Do you need to understand what is going on with your staff beyond climate surveys?
Do you know which of the sustainability initiatives you are carrying out have stronger social relevance and impact on people?
Would it be useful to strategically consolidate all the information that you have to provide your action plan with meaning and direction?
Do you have a clear cultural diagnosis in your organization?
Some of our solutions...
Immersive Research (Target connection, trend connection)
Inspiring research
(insight hunting)
Inspiring research
Research
Strategic Desk Research
Cultural diagnosis
CASES
Coca Cola:
Gaining empathy with our target
Focused exploratory research
In a context of growing change and economic crisis, Trazo Propio and the marketing team scheduled a series of ethnographic interviews with different consumer profiles, to understand their concerns, expectations and experiences first hand and to focus on key business issues. The program led to significant insights and was then extended to the rest of the company’s areas.
Consejo Publicitario Argentino:
Understanding how to engage
Inspiring research
We deep-dived into the understanding of what being Argentine means- identity, values, habits- and identified key aspects to leverage a campaign ”doing is contagious - Hacer Contagia”, which intended to empower the Argentine people to take action and become empowered.
Kretz:
Trend surfing
Inspiring research
As an input for their strategic development plan, we analysed future-shaping high impact trends for their business and we produced the first draft for their 10-year plan.
Coca Cola:
Understanding the bottom of the pyramid from its own perspective
Inspiring research
Reaching the bottom of the pyramid is not always easy. Therefore, in order to get to know their opinion, we designed a “win-win-win” approach. We worked together with Reciduca, an NGO involved in helping young people in low income neighborhoods to get their first job, and we trained them to use qualitative research methodologies and become researchers in their own environment.
Arcor Perú:
Exploring an existing category in a new context
Focused exploratory research
In a lockdown situation during the pandemic, we focused on understanding significant social and consumption changes to identify new opportunities in Peru’s candy industry and to develop a portfolio strategy plan for the next 5 years.
Salud - Chile:
Identifying white spaces
Inspiring research
Being health such a relevant issue, we focused on how the concept was redefined in the last few decades and the changes this brought about in peoples’ habits. With a sense of opportunity in the long-run, we pointed out four social trends that the food industry could profit from.
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Halloween:
Understanding social change
Inspiring research
Halloween is a festivity gaining importance in Argentina. To understand this habit change, peoples feelings and beliefs, we carried out social listening research in different social media platforms and we came across 6 different profiles that were useful to create empathetic communication.
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