Does your brand have a clear identity?
Does it address and attract customers (prodcut brand) or talent (emplyer brand)?
Is your brand including sustainability initiatives within its discourse?
Do you take into account people’s needs when designing a new product or service? Is it an empathetic process??
Some of our solutions...
Brand building
building
Communicational
platform design
Co-creation of concepts, products, services
Resignifying Organizational values
CASES
Arcor:
Attracting and retaining talent
Employer Brand building
In a context where attracting and retaining talent is getting more and more difficult, we built , together with the HR team, a relevant employer Brand based on the deep understanding of the actual and potential target. We also analysed the value proposition of their competitors, identifying our client’s own weaknesses and leveraging their strengths. This process ended up in a talent acquisition campaign which was very successful and received the Gold Eikon Price.
Consejo Publicitario Argentino:
Preventing alcohol consumption in teenagers
Construcción de plataformas comunicacional
This campaign was targeted to the parents of 12 to 17 year old teenagers, and sought to place the harmful impact that alcohol consumption had on kids’ health on the public agenda, and at the same time to promote an active parental role in the prevention of teenage alcohol consumption.
In order to find the right tone and argument to convey the message, we got involved in the lives of the parents to understand their beliefs and fears.
The insights gained inspired the campaign.
Watch the campaign here:
Watch the campaign here
De Pan:
Revalorizing real food
Brand building
Two entrepreneurs determined to revalorize “real bread” asked us for help to design their brand and business strategy.
Together, we developed the brand identity, defining its target, attributes, portfolio and visual identity in collaboration with the design agency Weikup.
Proyecto Norte - La Verbena:
Sustainable living
Product design- prototyping
Proyecto Norte is one of the most important developers in Salta, usually working for the same target. However, in 2020, they decided to address a new target with a specific development: La Verbena Country.
We approached this new target to understand what moving to this sort of development meant to them.
The resulting insights enabled us to adjust their value proposition to meet he needs and expectations of their clients.
Crear vale la pena:
Improving education through art
Service design-prototyping
With the founding of CAF (Development Bank of Latin America), we participated in a project with the Culture + Territory Lab of FLACSO University to evaluate the social impact and the implementation of a new playful and creative methodology in secondary schools of low-income neighbourhoods. We involved different stakeholders along the project and the results, including pros and cons, as well as recommendations, were used to model a scaling program to be run as a public national policy.
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