Do you know for certain which of your ideas, concepts or products have the greatest potential?
Do you need to validate new concepts or prototypes or to understand how they can be improved?
¿Qué oportunidades tenés de mejorar tu customer journey?
Do you want to evaluate the degree of improvement in the corporate culture transformation process you are leading??
Some of our solutions...
Concept and Product Testing
Screening de Ideas
Prototyping – MVP Sequential recycling
Customer journey
Metrics development & implementation
CASES
La Campagnola - Baking Bags:
Making life simpler
Concept Product Test
La Campagnola had a new prototype to launch baking bags and they wanted to validate it and to learn how to optimize their product.
We talked to their target and the insights we got served as a key input to adjust their product and their media campaign.
Vittal Assistravel:
Making travelling more enjoyable
Concept testing
Vittal had a travel assistance service (Assistravel) with diversified products: for young people, for adults and with different geographical scope.
The company wanted to launch a low cost product for people between 30 and 40, and needed to understand its potential and improvement opportunities.
Programa Nacional de Prevención de Cáncer de Colon:
Improving preventive public health
Evaluation and optimization.
Together with the I-Salud University research team, we evaluated the implementation of this National Program in the city of Posadas, Corrientes. We interviewed different stakeholders and identified improvement opportunities to scale de program nationwide.
Bon o Bon:
Adding flavor to our lives
Concept Product Test
Known for their filled chocolates, BOB was exploring how to expand its portfolio, focusing basically on two proposals: seasonal bonbons and premium bonbons.
We evaluated the potential of both lines taking into account short and long term impact on the business and on the brand identity.
Arcor:
Designing sustainable brands
Evaluating and screening sustainability initiatives
Arcor was trying to find the best way to communicate and amplify sustainable corporate initiatives that were already going on with an impact in corporate brand reputation.
We were asked to carry out some qualitative research with consumers, to understand which of the initiatives were relevant to them and which ones were not.
As a result we selected the high potential initiatives and recommended how to communicate them to improve brand reputation.
English 
Spanish