Do your brand or products need an update in this volatile, uncertain, complex and ambiguous world?
Has your message lost social relevance?
Do you need to evolve your corporate culture or to develop new ways of working to match the changes in the environment?
Some of our solutions...
Brand evolution and repositioning
Cultural reshaping
Rubik 3*3 (connecting areas: sustainability, marketing, HR).
CASES
Coca Cola South Latin:
Building a common ground
Cultural transformation
Knowledge plays an important part in decision making processes, but in large organizations it is frequently fragmented and access is not always easy. The Coca Cola Knowledge and Insights Team was aware of the advantages of having a common vision and its impact in decision making, so they decided to systematize the knowledge they had in a platform and make it available to any one from anywhere, building a common ground to nurture strategic planning and promote a more collaborative and synergic way of working.
Mercedes-Benz:
Becoming client centric
Cultual transformation
Mercedes Benz equals excellence. However, their culture was not really client centric in some aspects. Together with the agency RHO, we led a process to change some internal practices towards a more client centric culture of excellence.
Milkaut:
Gaining social relevance
Brand evolution
The brand needed to evolve. In this process we collaborated with the marketing team to built a new communication territory to convey a consistent message over time, establishing a brand identity, a point of view and a relevant role in the life of consumers.
BC:
Evolving with trends
Brand evolution
BC is a pioneer low calorie brand. However, with a new health paradigm, and a wide variety of products and brands emerging, the low calorie segment lost relevance. BC was committed to redefining its positioning, communication and portfolio in order to offer the consumer a value proposition according to the new trends.
Arcor:
Leveraging team work
Rubik 2*2 (articulating sustainability and marketing)
Most often the sustainability and marketing areas work separately. However, their collaborative planning would lead to increasing synergy and eventually higher brand value.
As a first step towards a more articulated way of working, we designed a workshop where the sustainability team learnt the marketing basics: brand building and the opportunity to convey sustainability efforts from a brand platform to gain social impact and brand preference.
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