{"id":446,"date":"2022-06-30T11:50:52","date_gmt":"2022-06-30T14:50:52","guid":{"rendered":"https:\/\/trazopropio.net\/?page_id=446"},"modified":"2022-09-09T09:52:09","modified_gmt":"2022-09-09T12:52:09","slug":"evaluar","status":"publish","type":"page","link":"https:\/\/trazopropio.net\/en\/evaluar\/","title":{"rendered":"Evaluate"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"446\" class=\"elementor elementor-446\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dfd7e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1dfd7e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66e62cc\" data-id=\"66e62cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8235e97 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"8235e97\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/trazopropio.net\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/trazopropio.net\/en\/#ofrecemos\" class=\"elementor-icon elementor-animation-shrink\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/trazopropio.net\/en\/#ofrecemos\" >\n\t\t\t\t\t\tVolver\t\t\t\t\t<\/a>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ed5a16f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ed5a16f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4.6,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7333cee\" data-id=\"7333cee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77688faa elementor-widget elementor-widget-image\" data-id=\"77688faa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"808\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Evaluate.png\" class=\"attachment-large size-large wp-image-447\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Evaluate.png 848w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Evaluate-298x300.png 298w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Evaluate-150x150.png 150w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Evaluate-768x774.png 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Evaluate-12x12.png 12w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-72080b1b elementor-invisible\" data-id=\"72080b1b\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ff0fdbc elementor-widget elementor-widget-text-editor\" data-id=\"7ff0fdbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Do you know for certain which of your ideas, concepts or products have the <strong>greatest potential<\/strong>?<\/p><p>Do you need to <strong>validate new concepts or prototypes<\/strong> or to understand how they can be improved?<\/p><p>\u00bfQu\u00e9 oportunidades ten\u00e9s de mejorar tu <strong>customer journey<\/strong>?<\/p><p>Do you want to evaluate the degree of improvement in the corporate <strong>culture transformation process you are leading?<\/strong>? <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-520b210e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"520b210e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3159b123\" data-id=\"3159b123\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d5e8565 elementor-widget elementor-widget-text-editor\" data-id=\"7d5e8565\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Some of our solutions...<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31b50226 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31b50226\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-16e21ed7 elementor-invisible\" data-id=\"16e21ed7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42747e1e elementor-widget elementor-widget-text-editor\" data-id=\"42747e1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Concept and Product Testing<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-40a2530a elementor-invisible\" data-id=\"40a2530a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:1000}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d264bbc elementor-widget elementor-widget-text-editor\" data-id=\"6d264bbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Screening de Ideas<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-34c8fe89 elementor-invisible\" data-id=\"34c8fe89\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:1500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-525d5d74 elementor-widget elementor-widget-text-editor\" data-id=\"525d5d74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Prototyping &#8211; MVP Sequential recycling <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-1ca2e8db elementor-invisible\" data-id=\"1ca2e8db\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:2000}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c0db003 elementor-widget elementor-widget-text-editor\" data-id=\"7c0db003\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Customer journey <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-b5f5116 elementor-invisible\" data-id=\"b5f5116\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:2500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4630ed7d elementor-widget elementor-widget-text-editor\" data-id=\"4630ed7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Metrics development &amp; implementation<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-296be85e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"296be85e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c030760\" data-id=\"6c030760\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12e93244 elementor-widget elementor-widget-text-editor\" data-id=\"12e93244\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>CASES<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66fab3e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66fab3e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ccdc91e\" data-id=\"ccdc91e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18594d92 elementor-widget elementor-widget-image\" data-id=\"18594d92\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/HACIENDO-LA-VIDA-DE-LAS-PERSONAS-MAS-SIMPLE-1024x640.jpg\" class=\"attachment-large size-large wp-image-464\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/HACIENDO-LA-VIDA-DE-LAS-PERSONAS-MAS-SIMPLE-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/HACIENDO-LA-VIDA-DE-LAS-PERSONAS-MAS-SIMPLE-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/HACIENDO-LA-VIDA-DE-LAS-PERSONAS-MAS-SIMPLE-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/HACIENDO-LA-VIDA-DE-LAS-PERSONAS-MAS-SIMPLE.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78ecfcb7 elementor-widget elementor-widget-heading\" data-id=\"78ecfcb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\"><i>La Campagnola - Baking Bags:<br><\/i><b>Making life simpler<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472272f4 elementor-widget elementor-widget-heading\" data-id=\"472272f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concept Product Test<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6bcaaa elementor-widget elementor-widget-text-editor\" data-id=\"2e6bcaaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La Campagnola had a new prototype to launch baking bags and they wanted to validate it and to learn how to optimize their product. <br>We talked to their target and the insights we got served as a key input to adjust their product and their media campaign.<br><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5bda52b8\" data-id=\"5bda52b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-769a82c8 elementor-widget elementor-widget-image\" data-id=\"769a82c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/SUMANDO-DISFRUTE-A-LOS-VIAJES-1024x640.jpg\" class=\"attachment-large size-large wp-image-468\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/SUMANDO-DISFRUTE-A-LOS-VIAJES-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/SUMANDO-DISFRUTE-A-LOS-VIAJES-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/SUMANDO-DISFRUTE-A-LOS-VIAJES-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/SUMANDO-DISFRUTE-A-LOS-VIAJES.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4a9bdf elementor-widget elementor-widget-heading\" data-id=\"1d4a9bdf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Vittal Assistravel:<\/i><br><b>Making travelling more enjoyable<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2279d4ff elementor-widget elementor-widget-heading\" data-id=\"2279d4ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concept testing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47df3e2e elementor-widget elementor-widget-text-editor\" data-id=\"47df3e2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vittal had a travel assistance service  (Assistravel) with diversified products: for young people, for adults and with different geographical scope.<br \/>The company wanted to launch a low cost product for people between 30 and 40, and needed to understand its potential and improvement opportunities. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-48bce3a6\" data-id=\"48bce3a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-607e64f6 elementor-widget elementor-widget-image\" data-id=\"607e64f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/APORTANDO-A-LA-PREVENCION-EN-LA-SALUD-PUBLICA-1024x640.jpg\" class=\"attachment-large size-large wp-image-472\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/APORTANDO-A-LA-PREVENCION-EN-LA-SALUD-PUBLICA-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/APORTANDO-A-LA-PREVENCION-EN-LA-SALUD-PUBLICA-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/APORTANDO-A-LA-PREVENCION-EN-LA-SALUD-PUBLICA-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/APORTANDO-A-LA-PREVENCION-EN-LA-SALUD-PUBLICA.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e286c9 elementor-widget elementor-widget-heading\" data-id=\"e286c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Programa Nacional de Prevenci\u00f3n de C\u00e1ncer de Colon:<\/i><br><b>Improving preventive public health<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1473d05b elementor-widget elementor-widget-heading\" data-id=\"1473d05b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Evaluation and optimization.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66f1d790 elementor-widget elementor-widget-text-editor\" data-id=\"66f1d790\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Together with the I-Salud University research team, we evaluated the implementation of this National Program in the city of Posadas, Corrientes. We interviewed different stakeholders and identified improvement opportunities to scale de program nationwide. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41492fc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41492fc2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14955111\" data-id=\"14955111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3829dc0a elementor-widget elementor-widget-image\" data-id=\"3829dc0a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/MULTIPLICANDO-LOS-SABORES-PARA-DISFRUTAR-1024x640.jpg\" class=\"attachment-large size-large wp-image-474\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/MULTIPLICANDO-LOS-SABORES-PARA-DISFRUTAR-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/MULTIPLICANDO-LOS-SABORES-PARA-DISFRUTAR-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/MULTIPLICANDO-LOS-SABORES-PARA-DISFRUTAR-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/MULTIPLICANDO-LOS-SABORES-PARA-DISFRUTAR.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bca8b72 elementor-widget elementor-widget-heading\" data-id=\"6bca8b72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Bon o Bon:<br><\/i><b>Adding flavor to our lives<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63467c9d elementor-widget elementor-widget-heading\" data-id=\"63467c9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concept Product Test\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40371b09 elementor-widget elementor-widget-text-editor\" data-id=\"40371b09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Known for their filled chocolates, BOB was exploring how to expand its portfolio, focusing basically on two proposals: seasonal bonbons and premium bonbons. <br \/>We evaluated the potential of both lines taking into account short and long term impact on the business and on the brand identity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ee3edfa\" data-id=\"ee3edfa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49241216 elementor-widget elementor-widget-image\" data-id=\"49241216\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/DISENANDO-MARCAS-CON-MAYOR-COMPROMISO-SOCIAL-1024x640.jpg\" class=\"attachment-large size-large wp-image-478\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/DISENANDO-MARCAS-CON-MAYOR-COMPROMISO-SOCIAL-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/DISENANDO-MARCAS-CON-MAYOR-COMPROMISO-SOCIAL-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/DISENANDO-MARCAS-CON-MAYOR-COMPROMISO-SOCIAL-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/DISENANDO-MARCAS-CON-MAYOR-COMPROMISO-SOCIAL.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50552902 elementor-widget elementor-widget-heading\" data-id=\"50552902\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Arcor:<\/i><br><b>Designing sustainable brands<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79371289 elementor-widget elementor-widget-heading\" data-id=\"79371289\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Evaluating and screening sustainability initiatives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6430bbbf elementor-widget elementor-widget-text-editor\" data-id=\"6430bbbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Arcor was trying to find the best way to communicate and amplify sustainable corporate initiatives that were already going on with an impact in corporate brand reputation.<br \/>We were asked to carry out some qualitative research with consumers, to understand which of the initiatives were relevant to them and which ones were not. <br \/>As a result we selected the high potential initiatives and recommended how to communicate them to improve brand reputation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Volver \u00bfSab\u00e9s cu\u00e1les de tus ideas tienen mayor potencial? \u00bfNecesit\u00e1s validar nuevos conceptos o prototipos y entender c\u00f3mo mejorarlos? \u00bfQu\u00e9 oportunidades ten\u00e9s de mejorar tu customer journey? \u00bfNecesit\u00e1s evaluar el grado de avance en la transformaci\u00f3n cultural? Algunas de nuestras soluciones: Concept and Product Testing Screening de Ideas Prototyping &#8211; MVP Sequential recycling Customer journey [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-446","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evaluar - Trazo Propio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trazopropio.net\/en\/evaluar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evaluar - Trazo Propio\" \/>\n<meta property=\"og:description\" content=\"Volver \u00bfSab\u00e9s cu\u00e1les de tus ideas tienen mayor potencial? \u00bfNecesit\u00e1s validar nuevos conceptos o prototipos y entender c\u00f3mo mejorarlos? \u00bfQu\u00e9 oportunidades ten\u00e9s de mejorar tu customer journey? \u00bfNecesit\u00e1s evaluar el grado de avance en la transformaci\u00f3n cultural? 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