{"id":456,"date":"2022-06-30T15:08:17","date_gmt":"2022-06-30T18:08:17","guid":{"rendered":"https:\/\/trazopropio.net\/?page_id=456"},"modified":"2022-09-09T09:53:30","modified_gmt":"2022-09-09T12:53:30","slug":"crecer-y-expandir-el-negocio","status":"publish","type":"page","link":"https:\/\/trazopropio.net\/en\/crecer-y-expandir-el-negocio\/","title":{"rendered":"Grow and Expand"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"456\" class=\"elementor elementor-456\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-185be710 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"185be710\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d93ccd7\" data-id=\"7d93ccd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-217ca94c elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"217ca94c\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/trazopropio.net\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/trazopropio.net\/en\/#ofrecemos\" class=\"elementor-icon elementor-animation-shrink\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/trazopropio.net\/en\/#ofrecemos\" >\n\t\t\t\t\t\tVolver\t\t\t\t\t<\/a>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3156cba4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3156cba4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4.6,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-317a8836\" data-id=\"317a8836\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ab79b6 elementor-widget elementor-widget-image\" data-id=\"35ab79b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"808\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Grow.png\" class=\"attachment-large size-large wp-image-540\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Grow.png 848w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Grow-298x300.png 298w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Grow-150x150.png 150w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Grow-768x774.png 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Grow-12x12.png 12w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-19fd8c6 elementor-invisible\" data-id=\"19fd8c6\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d39eb3d elementor-widget elementor-widget-text-editor\" data-id=\"4d39eb3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Do you know <strong>how far<\/strong> your brand can be stretched?<\/p><p>Have you evaluated which actions have <strong>better chances<\/strong> of success and which ones are more likely to fail?<\/p><p><span style=\"font-weight: 400;\">Do you need to<\/span><b> redefine your portfolio<\/b><span style=\"font-weight: 400;\"> or frame your <\/span><b>innovation pipeline<\/b><span style=\"font-weight: 400;\"> from a<strong> strategic perspective?<\/strong>?<br \/><\/span><\/p><p>Are your <b>organizational <\/b>values <b>strategically<\/b> oriented to <strong>support business<\/strong> challenges?<\/p><p>Do you need a <strong>diagnosis<\/strong> of your <b>corporate culture<\/b> to understand the gap between the actual and what is required, and a plan to bridge the gap?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d76847f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d76847f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3111f1d\" data-id=\"3111f1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32ba60a3 elementor-widget elementor-widget-text-editor\" data-id=\"32ba60a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Some of our solutions...<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44538c55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44538c55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6dbb0c7e elementor-invisible\" data-id=\"6dbb0c7e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a656d97 elementor-widget elementor-widget-text-editor\" data-id=\"5a656d97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brand stretching<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7f65ddbe elementor-invisible\" data-id=\"7f65ddbe\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:1000}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f8d9d29 elementor-widget elementor-widget-text-editor\" data-id=\"5f8d9d29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Growth strategies<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-568c7201 elementor-invisible\" data-id=\"568c7201\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:1500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eb76806 elementor-widget elementor-widget-text-editor\" data-id=\"1eb76806\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Portfolio management<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e906f67 elementor-invisible\" data-id=\"e906f67\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:2000}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65346268 elementor-widget elementor-widget-text-editor\" data-id=\"65346268\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Value alignment to business challenges<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-418d5afb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"418d5afb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27e9b47e\" data-id=\"27e9b47e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45a0e7c7 elementor-widget elementor-widget-text-editor\" data-id=\"45a0e7c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>CASES<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3aa737e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aa737e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53714b82\" data-id=\"53714b82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ec5e6c7 elementor-widget elementor-widget-image\" data-id=\"4ec5e6c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Facilitando-la-nutricion-1024x640.jpg\" class=\"attachment-large size-large wp-image-483\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Facilitando-la-nutricion-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Facilitando-la-nutricion-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Facilitando-la-nutricion-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Facilitando-la-nutricion.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34c48750 elementor-widget elementor-widget-heading\" data-id=\"34c48750\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\"><i>Simple:<\/i><br><b>Simplifying family nutrition\n<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3078e3 elementor-widget elementor-widget-heading\" data-id=\"4b3078e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Growth strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a38cb0c elementor-widget elementor-widget-text-editor\" data-id=\"6a38cb0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In response to tension between growing health concerns and the difficulty of keeping healthy eating habits, Arcor (Candy and food industry) and Bag\u00f3 (pharmaceutical Company) developed  a new category in Argentina that represented a new business for them: dietary complements in Candy format. This new category was rapidly adopted by the Argentine population and has been growing since it was launched.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3d8b8751\" data-id=\"3d8b8751\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2480915c elementor-widget elementor-widget-image\" data-id=\"2480915c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Incorporando-tendencias-1024x640.jpg\" class=\"attachment-large size-large wp-image-511\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Incorporando-tendencias-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Incorporando-tendencias-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Incorporando-tendencias-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Incorporando-tendencias.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530fd080 elementor-widget elementor-widget-heading\" data-id=\"530fd080\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>La Serenisima:<br><\/i><b>Becoming more inclusive<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9156a4 elementor-widget elementor-widget-heading\" data-id=\"2b9156a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Growth strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9b8aa4 elementor-widget elementor-widget-text-editor\" data-id=\"7e9b8aa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Driven by the vegan trend and a conviction to offer an inclusive portfolio, La Seren\u00edsima, the biggest dairy company in Argentina, decided to expand their business to non-dairy beverages. \nIn Argentina these beverages were relatively expensive and distributed only in small shops. La Seren\u00edsima\u2019s value proposition was to widen the range of non-dairy beverages at an affordable price in supermarkets.\nThe challenge was huge but the initiative was very successful.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bdf9c12\" data-id=\"bdf9c12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52fce695 elementor-widget elementor-widget-image\" data-id=\"52fce695\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Uniendo-generaciones-1024x640.jpg\" class=\"attachment-large size-large wp-image-484\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Uniendo-generaciones-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Uniendo-generaciones-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Uniendo-generaciones-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Uniendo-generaciones.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751c6504 elementor-widget elementor-widget-heading\" data-id=\"751c6504\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Chubi - Chile: <br><\/i><b>Bringing generations together<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c778c elementor-widget elementor-widget-heading\" data-id=\"f3c778c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovation Roadmap based on Brand DNA<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fddad2d elementor-widget elementor-widget-text-editor\" data-id=\"2fddad2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Chubi, an iconic Chilean brand of chocolate candy for kids, wanted to stretch its brand to other categories and become a preferred brand for this target. Based on key DNA functional and emotional attributes, and on the testing of a number of prototypes, we identified the best stretching and innovation strategy to expand the brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ed0109 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ed0109\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-707fd1e2\" data-id=\"707fd1e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a51264 elementor-widget elementor-widget-image\" data-id=\"2a51264\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/EXPANDIENDO-LAS-BUENAS-CAUSAS-1024x640.jpg\" class=\"attachment-large size-large wp-image-550\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/EXPANDIENDO-LAS-BUENAS-CAUSAS-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/EXPANDIENDO-LAS-BUENAS-CAUSAS-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/EXPANDIENDO-LAS-BUENAS-CAUSAS-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/EXPANDIENDO-LAS-BUENAS-CAUSAS.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7da127 elementor-widget elementor-widget-heading\" data-id=\"1d7da127\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>OXFAM - Intermon:<br><\/i><b>Expanding good initiatives\n<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2025d33c elementor-widget elementor-widget-heading\" data-id=\"2025d33c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New donor market<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-780116a5 elementor-widget elementor-widget-text-editor\" data-id=\"780116a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The NGO Oxfam was facing the challenge of opening an office in Argentina. In order to evaluate its financial feasibility they had to understand the donor market in the country: donating habits, the relevance of different issues and willingness of donors to give money to projects outside the country.<br \/>Through research carried out together with In 2 Action, , we developed 4 donor profiles, so that Oxfam could focus its efforts. \nTo see the profiles, click here.<br \/><br \/><br \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d073631\" data-id=\"d073631\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a088196 elementor-widget elementor-widget-image\" data-id=\"7a088196\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/CONSTRUYENDO-UNA-CULTURA-COMUN-1024x640.jpg\" class=\"attachment-large size-large wp-image-563\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/CONSTRUYENDO-UNA-CULTURA-COMUN-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/CONSTRUYENDO-UNA-CULTURA-COMUN-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/CONSTRUYENDO-UNA-CULTURA-COMUN-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/CONSTRUYENDO-UNA-CULTURA-COMUN.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbe6aa2 elementor-widget elementor-widget-heading\" data-id=\"2fbe6aa2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Ingrear:<br><\/i><b>Building a common culture<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-541e37a7 elementor-widget elementor-widget-heading\" data-id=\"541e37a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New Positioning + Cultural transformation\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d731a2 elementor-widget elementor-widget-text-editor\" data-id=\"4d731a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Making two different companies become one is not an easy job.  In this project, we worked together with top management in a participative process of co-designing a new business positioning-  articulating the strengths of both companies in the ingredient market- and onboarding the different hierarchical levels. This strategic redefinition required a revision of value contents, a new purpose and rethinking the ways of working.<br \/>For this cultural transformation process, we started with a deep diagnosis to understand the state of corporate culture in both companies  and designed a plan to bridge the gaps to leverage the business objectives.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Volver \u00bfQuer\u00e9s saber hasta d\u00f3nde puede llegar tu marca? \u00bfEvaluaste cu\u00e1les son potenciales caminos de crecimiento y cu\u00e1les caminos tienen alta chance de fracasar? \u00bfTen\u00e9s que redefinir tu portfolio o armar tu pipeline de innovaci\u00f3n con sentido estrat\u00e9gico? \u00bfLa cultura de tu organizaci\u00f3n opera como facilitador o como barrera del negocio? \u00bf Qu\u00e9 valores requieren [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-456","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crecer y expandir el negocio - Trazo Propio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trazopropio.net\/en\/crecer-y-expandir-el-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crecer y expandir el negocio - Trazo Propio\" \/>\n<meta property=\"og:description\" content=\"Volver \u00bfQuer\u00e9s saber hasta d\u00f3nde puede llegar tu marca? \u00bfEvaluaste cu\u00e1les son potenciales caminos de crecimiento y cu\u00e1les caminos tienen alta chance de fracasar? \u00bfTen\u00e9s que redefinir tu portfolio o armar tu pipeline de innovaci\u00f3n con sentido estrat\u00e9gico? \u00bfLa cultura de tu organizaci\u00f3n opera como facilitador o como barrera del negocio? \u00bf Qu\u00e9 valores requieren [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trazopropio.net\/en\/crecer-y-expandir-el-negocio\/\" \/>\n<meta property=\"og:site_name\" content=\"Trazo Propio\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-09T12:53:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/crecer-01.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trazopropio.net\/crecer-y-expandir-el-negocio\/\",\"url\":\"https:\/\/trazopropio.net\/crecer-y-expandir-el-negocio\/\",\"name\":\"Crecer y expandir el negocio - Trazo Propio\",\"isPartOf\":{\"@id\":\"https:\/\/trazopropio.net\/#website\"},\"datePublished\":\"2022-06-30T18:08:17+00:00\",\"dateModified\":\"2022-09-09T12:53:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/trazopropio.net\/crecer-y-expandir-el-negocio\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trazopropio.net\/crecer-y-expandir-el-negocio\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trazopropio.net\/crecer-y-expandir-el-negocio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/trazopropio.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crecer y expandir el negocio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trazopropio.net\/#website\",\"url\":\"https:\/\/trazopropio.net\/\",\"name\":\"Trazo Propio\",\"description\":\"Somos una Agencia de Estrategia\",\"publisher\":{\"@id\":\"https:\/\/trazopropio.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/trazopropio.net\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/trazopropio.net\/#organization\",\"name\":\"Trazo Propio\",\"url\":\"https:\/\/trazopropio.net\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trazopropio.net\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/logo-trazo-propio.png\",\"contentUrl\":\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/logo-trazo-propio.png\",\"width\":400,\"height\":170,\"caption\":\"Trazo Propio\"},\"image\":{\"@id\":\"https:\/\/trazopropio.net\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crecer y expandir el negocio - Trazo Propio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trazopropio.net\/en\/crecer-y-expandir-el-negocio\/","og_locale":"en_US","og_type":"article","og_title":"Crecer y expandir el negocio - Trazo Propio","og_description":"Volver \u00bfQuer\u00e9s saber hasta d\u00f3nde puede llegar tu marca? \u00bfEvaluaste cu\u00e1les son potenciales caminos de crecimiento y cu\u00e1les caminos tienen alta chance de fracasar? \u00bfTen\u00e9s que redefinir tu portfolio o armar tu pipeline de innovaci\u00f3n con sentido estrat\u00e9gico? \u00bfLa cultura de tu organizaci\u00f3n opera como facilitador o como barrera del negocio? \u00bf Qu\u00e9 valores requieren [&hellip;]","og_url":"https:\/\/trazopropio.net\/en\/crecer-y-expandir-el-negocio\/","og_site_name":"Trazo Propio","article_modified_time":"2022-09-09T12:53:30+00:00","og_image":[{"url":"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/crecer-01.jpg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/trazopropio.net\/crecer-y-expandir-el-negocio\/","url":"https:\/\/trazopropio.net\/crecer-y-expandir-el-negocio\/","name":"Crecer y expandir el negocio - Trazo Propio","isPartOf":{"@id":"https:\/\/trazopropio.net\/#website"},"datePublished":"2022-06-30T18:08:17+00:00","dateModified":"2022-09-09T12:53:30+00:00","breadcrumb":{"@id":"https:\/\/trazopropio.net\/crecer-y-expandir-el-negocio\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trazopropio.net\/crecer-y-expandir-el-negocio\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/trazopropio.net\/crecer-y-expandir-el-negocio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/trazopropio.net\/"},{"@type":"ListItem","position":2,"name":"Crecer y expandir el negocio"}]},{"@type":"WebSite","@id":"https:\/\/trazopropio.net\/#website","url":"https:\/\/trazopropio.net\/","name":"Trazo Propio","description":"Somos una Agencia de Estrategia","publisher":{"@id":"https:\/\/trazopropio.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trazopropio.net\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/trazopropio.net\/#organization","name":"Trazo Propio","url":"https:\/\/trazopropio.net\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trazopropio.net\/#\/schema\/logo\/image\/","url":"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/logo-trazo-propio.png","contentUrl":"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/logo-trazo-propio.png","width":400,"height":170,"caption":"Trazo Propio"},"image":{"@id":"https:\/\/trazopropio.net\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/trazopropio.net\/en\/wp-json\/wp\/v2\/pages\/456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trazopropio.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trazopropio.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trazopropio.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trazopropio.net\/en\/wp-json\/wp\/v2\/comments?post=456"}],"version-history":[{"count":42,"href":"https:\/\/trazopropio.net\/en\/wp-json\/wp\/v2\/pages\/456\/revisions"}],"predecessor-version":[{"id":1168,"href":"https:\/\/trazopropio.net\/en\/wp-json\/wp\/v2\/pages\/456\/revisions\/1168"}],"wp:attachment":[{"href":"https:\/\/trazopropio.net\/en\/wp-json\/wp\/v2\/media?parent=456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}