{"id":482,"date":"2022-06-30T15:15:36","date_gmt":"2022-06-30T18:15:36","guid":{"rendered":"https:\/\/trazopropio.net\/?page_id=482"},"modified":"2022-09-09T09:53:48","modified_gmt":"2022-09-09T12:53:48","slug":"disenar","status":"publish","type":"page","link":"https:\/\/trazopropio.net\/en\/disenar\/","title":{"rendered":"Design"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"482\" class=\"elementor elementor-482\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f18dbac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f18dbac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4893e812\" data-id=\"4893e812\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48237699 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"48237699\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/trazopropio.net\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/trazopropio.net\/en\/#ofrecemos\" class=\"elementor-icon elementor-animation-shrink\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/trazopropio.net\/en\/#ofrecemos\" >\n\t\t\t\t\t\tVolver\t\t\t\t\t<\/a>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c1b65b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c1b65b3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4.6,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f96dfdf\" data-id=\"6f96dfdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-742b8eac elementor-widget elementor-widget-image\" data-id=\"742b8eac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"808\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Design.png\" class=\"attachment-large size-large wp-image-485\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Design.png 848w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Design-298x300.png 298w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Design-150x150.png 150w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Design-768x774.png 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Design-12x12.png 12w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-185628cb elementor-invisible\" data-id=\"185628cb\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13a2410e elementor-widget elementor-widget-text-editor\" data-id=\"13a2410e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Does your brand have a <strong>clear identity<\/strong>?<\/p><p>Does it <strong>address and attract<\/strong> customers (prodcut brand) or talent (emplyer brand)?<\/p><p>Is your <strong>brand<\/strong> including sustainability initiatives within its discourse?<\/p><p>Do you take into account people\u2019s needs when designing a new product or service? Is it an <strong>empathetic process?<\/strong>?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5722c28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5722c28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72fdcc5\" data-id=\"72fdcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2da472d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2da472d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d0caea\" data-id=\"4d0caea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22593a8 elementor-widget elementor-widget-text-editor\" data-id=\"22593a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Some of our solutions...<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79dc934c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79dc934c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-17ae9b7c elementor-invisible\" data-id=\"17ae9b7c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7768fd elementor-widget elementor-widget-text-editor\" data-id=\"b7768fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brand building<br \/>building<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2268a9cc elementor-invisible\" data-id=\"2268a9cc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:1000}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-178b94c1 elementor-widget elementor-widget-text-editor\" data-id=\"178b94c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Communicational<br \/>platform design<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-20a5b03f elementor-invisible\" data-id=\"20a5b03f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:1500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8344b49 elementor-widget elementor-widget-text-editor\" data-id=\"8344b49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Co-creation of concepts, products, services<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e713175 elementor-invisible\" data-id=\"e713175\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:2000}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc250a9 elementor-widget elementor-widget-text-editor\" data-id=\"cc250a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Resignifying Organizational values<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-588388ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"588388ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70cf6cf6\" data-id=\"70cf6cf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11c28d37 elementor-widget elementor-widget-text-editor\" data-id=\"11c28d37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>CASES<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b4e86d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b4e86d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4f159f54\" data-id=\"4f159f54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69e8916f elementor-widget elementor-widget-image\" data-id=\"69e8916f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/ATRAYENDO-Y-RETENIENDO-TALENTOS-1024x640.jpg\" class=\"attachment-large size-large wp-image-619\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/ATRAYENDO-Y-RETENIENDO-TALENTOS-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/ATRAYENDO-Y-RETENIENDO-TALENTOS-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/ATRAYENDO-Y-RETENIENDO-TALENTOS-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/ATRAYENDO-Y-RETENIENDO-TALENTOS.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff12c78 elementor-widget elementor-widget-heading\" data-id=\"5ff12c78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\"><i>Arcor:<br><\/i><b>Attracting and retaining talent<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14d17ed8 elementor-widget elementor-widget-heading\" data-id=\"14d17ed8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Employer Brand building<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-662f257b elementor-widget elementor-widget-text-editor\" data-id=\"662f257b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In a context where attracting and retaining talent is getting more and more difficult, we built , together with the HR team, a relevant employer Brand based on the deep understanding of the actual and potential target. We also analysed the value proposition of their competitors, identifying our client\u2019s own weaknesses and leveraging their strengths. This process ended up in a talent acquisition campaign which was very successful and received the Gold Eikon Price.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7ef8b5da\" data-id=\"7ef8b5da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-550b3ca elementor-widget elementor-widget-image\" data-id=\"550b3ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/CONSTRUYENDO-UNA-CULTURA-COMUN-1-1024x640.jpg\" class=\"attachment-large size-large wp-image-623\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/CONSTRUYENDO-UNA-CULTURA-COMUN-1-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/CONSTRUYENDO-UNA-CULTURA-COMUN-1-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/CONSTRUYENDO-UNA-CULTURA-COMUN-1-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/CONSTRUYENDO-UNA-CULTURA-COMUN-1.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d758959 elementor-widget elementor-widget-heading\" data-id=\"3d758959\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i style=\"color: var( --e-global-color-a515253 ); font-family: var( --e-global-typography-bad7c82-font-family ), Sans-serif; font-weight: var( --e-global-typography-bad7c82-font-weight ); white-space: normal;\">Consejo Publicitario Argentino:<\/i><br><b>Preventing alcohol consumption in teenagers<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad3ae61 elementor-widget elementor-widget-heading\" data-id=\"ad3ae61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Construcci\u00f3n de plataformas comunicacional<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41265ebf elementor-widget elementor-widget-text-editor\" data-id=\"41265ebf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This campaign was targeted to the parents of 12 to 17 year old teenagers, and sought to place the harmful impact that alcohol consumption had on kids\u2019 health on the public agenda, and at the same time to promote an active parental role in the prevention of teenage alcohol consumption. <br \/>In order to find the right tone and argument to convey the message, we got involved in the lives of the parents to understand their beliefs and fears.\nThe insights gained inspired the campaign.\nWatch the campaign here:<br \/><br \/>Watch the campaign <u><i><a href=\"https:\/\/www.youtube.com\/watch?v=2IA6_b9yEZ4\">here<\/a><\/i><\/u><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-329c2d7d\" data-id=\"329c2d7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eda6266 elementor-widget elementor-widget-image\" data-id=\"7eda6266\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/REVALORIZANDO-LA-ALIMENTACION-AUTENTICA-1024x640.jpg\" class=\"attachment-large size-large wp-image-625\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/REVALORIZANDO-LA-ALIMENTACION-AUTENTICA-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/REVALORIZANDO-LA-ALIMENTACION-AUTENTICA-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/REVALORIZANDO-LA-ALIMENTACION-AUTENTICA-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/REVALORIZANDO-LA-ALIMENTACION-AUTENTICA.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99eb96e elementor-widget elementor-widget-heading\" data-id=\"99eb96e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>De Pan:<\/i><br><b>Revalorizing real food<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-774908b2 elementor-widget elementor-widget-heading\" data-id=\"774908b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand building\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76cfd20f elementor-widget elementor-widget-text-editor\" data-id=\"76cfd20f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Two entrepreneurs determined to revalorize \u201creal bread\u201d asked us for help to design their brand and business strategy.\nTogether, we developed the brand identity, defining its target, attributes, portfolio and visual identity in collaboration with the design agency Weikup.<br \/><br \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-519e303d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"519e303d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55d1f46\" data-id=\"55d1f46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-102c0465 elementor-widget elementor-widget-image\" data-id=\"102c0465\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/vivir-sustentable-1024x640.jpg\" class=\"attachment-large size-large wp-image-629\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/vivir-sustentable-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/vivir-sustentable-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/vivir-sustentable-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/vivir-sustentable.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb3478d elementor-widget elementor-widget-heading\" data-id=\"2eb3478d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Proyecto Norte - La Verbena:<\/i><br><b>Sustainable living<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c26e773 elementor-widget elementor-widget-heading\" data-id=\"6c26e773\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product design- prototyping\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72077ef8 elementor-widget elementor-widget-text-editor\" data-id=\"72077ef8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Proyecto Norte is one of the most important developers in Salta, usually working for the same target. However, in 2020, they decided to address a new target with a specific development: La Verbena Country.\nWe approached this new target to understand what moving to this sort of development  meant to them. <br \/>The resulting insights enabled us to adjust their value proposition to meet he needs and expectations of their clients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-530736a\" data-id=\"530736a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-536442e1 elementor-widget elementor-widget-image\" data-id=\"536442e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/MEJORANDO-LA-EDUCACION-CON-EL-ARTE-1024x640.jpg\" class=\"attachment-large size-large wp-image-631\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/MEJORANDO-LA-EDUCACION-CON-EL-ARTE-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/MEJORANDO-LA-EDUCACION-CON-EL-ARTE-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/MEJORANDO-LA-EDUCACION-CON-EL-ARTE-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/MEJORANDO-LA-EDUCACION-CON-EL-ARTE.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f861847 elementor-widget elementor-widget-heading\" data-id=\"5f861847\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Crear vale la pena:<br><\/i><b>Improving education through art<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-504e2397 elementor-widget elementor-widget-heading\" data-id=\"504e2397\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Service design-prototyping\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-821d00b elementor-widget elementor-widget-text-editor\" data-id=\"821d00b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With the founding of CAF (Development Bank of Latin America), we participated in a project with the Culture + Territory Lab of FLACSO University to evaluate the social impact and the implementation of a new playful and creative methodology in secondary schools of low-income neighbourhoods. We involved different stakeholders along the project and the results, including pros and cons, as well as recommendations, were used to model a scaling program to be run as a public national policy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Volver \u00bfTu marca tiene una identidad clara? \u00bfLogra atraer y fidelizar consumidores (marca producto) o talentos (marca empleadora)? \u00bfEst\u00e1s capitalizando desde tu marca las iniciativas de sustentabilidad que ya realiz\u00e1s? El dise\u00f1o de tus productos, \u00bftiene en cuenta las necesidades de las personas? \u00bfEs emp\u00e1tico? Algunas de nuestras soluciones: Arquitectura marcaria(marca producto, marca cultural-empleadora, marca [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-482","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dise\u00f1ar - Trazo Propio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trazopropio.net\/en\/disenar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dise\u00f1ar - Trazo Propio\" \/>\n<meta property=\"og:description\" content=\"Volver \u00bfTu marca tiene una identidad clara? \u00bfLogra atraer y fidelizar consumidores (marca producto) o talentos (marca empleadora)? \u00bfEst\u00e1s capitalizando desde tu marca las iniciativas de sustentabilidad que ya realiz\u00e1s? 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