{"id":492,"date":"2022-06-30T15:17:25","date_gmt":"2022-06-30T18:17:25","guid":{"rendered":"https:\/\/trazopropio.net\/?page_id=492"},"modified":"2022-09-09T09:51:29","modified_gmt":"2022-09-09T12:51:29","slug":"evolucionar","status":"publish","type":"page","link":"https:\/\/trazopropio.net\/en\/evolucionar\/","title":{"rendered":"Evolve"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"492\" class=\"elementor elementor-492\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f7059f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f7059f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d5f1172\" data-id=\"4d5f1172\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70039941 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"70039941\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/trazopropio.net\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/trazopropio.net\/en\/#ofrecemos\" class=\"elementor-icon elementor-animation-shrink\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/trazopropio.net\/en\/#ofrecemos\" >\n\t\t\t\t\t\tVolver\t\t\t\t\t<\/a>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48fd8cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48fd8cf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4.6,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1ee3c223\" data-id=\"1ee3c223\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c2194a6 elementor-widget elementor-widget-image\" data-id=\"7c2194a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"808\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Evolve.png\" class=\"attachment-large size-large wp-image-493\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Evolve.png 848w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Evolve-298x300.png 298w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Evolve-150x150.png 150w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Evolve-768x774.png 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Evolve-12x12.png 12w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f7907e0 elementor-invisible\" data-id=\"f7907e0\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-192f8db1 elementor-widget elementor-widget-text-editor\" data-id=\"192f8db1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Do your brand or products need an <strong>update<\/strong> in this volatile, uncertain, complex and ambiguous world?<\/p><p>Has your message lost <strong>social relevance<\/strong>?<\/p><p>Do you need to <strong>evolve your corporate culture<\/strong> or to develop new ways of working to match the changes in the environment?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ca7b21e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ca7b21e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61e90fa2\" data-id=\"61e90fa2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be6cb0f elementor-widget elementor-widget-text-editor\" data-id=\"be6cb0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Some of our solutions...<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-555aaa96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"555aaa96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7a85b5af elementor-invisible\" data-id=\"7a85b5af\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ad42e6 elementor-widget elementor-widget-text-editor\" data-id=\"1ad42e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brand evolution and repositioning<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6233159c elementor-invisible\" data-id=\"6233159c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:11000}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fce06e0 elementor-widget elementor-widget-text-editor\" data-id=\"fce06e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cultural reshaping<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4be01d35 elementor-invisible\" data-id=\"4be01d35\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:1500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f104c68 elementor-widget elementor-widget-text-editor\" data-id=\"7f104c68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Rubik 3*3 (connecting areas: sustainability, marketing, HR).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a713053 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a713053\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e489b72\" data-id=\"e489b72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4629696f elementor-widget elementor-widget-text-editor\" data-id=\"4629696f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>CASES<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49882d4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49882d4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4683d3\" data-id=\"4683d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cce9330 elementor-widget elementor-widget-image\" data-id=\"1cce9330\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/GENERANDO-UNA-VISION-COMUN-1024x640.jpg\" class=\"attachment-large size-large wp-image-500\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/GENERANDO-UNA-VISION-COMUN-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/GENERANDO-UNA-VISION-COMUN-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/GENERANDO-UNA-VISION-COMUN-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/GENERANDO-UNA-VISION-COMUN.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c710df elementor-widget elementor-widget-heading\" data-id=\"4c710df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\"><i>Coca Cola South Latin:<br><\/i><b> Building a common ground<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63a70802 elementor-widget elementor-widget-heading\" data-id=\"63a70802\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cultural transformation\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75b5969d elementor-widget elementor-widget-text-editor\" data-id=\"75b5969d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Knowledge plays an important part in decision making processes, but in large organizations it is frequently fragmented and access is not always easy. The  Coca Cola Knowledge and Insights Team was aware of the advantages of having a common vision and its impact in decision making, so they decided to systematize the  knowledge they had in a platform and make it available to any one from anywhere, building a common ground to nurture strategic planning and promote a more  collaborative and synergic way of working.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-652159a3\" data-id=\"652159a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36eca2a1 elementor-widget elementor-widget-image\" data-id=\"36eca2a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/PONIENDO-AL-CLIENTE-EN-EL-CENTRO-1024x640.jpg\" class=\"attachment-large size-large wp-image-502\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/PONIENDO-AL-CLIENTE-EN-EL-CENTRO-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/PONIENDO-AL-CLIENTE-EN-EL-CENTRO-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/PONIENDO-AL-CLIENTE-EN-EL-CENTRO-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/PONIENDO-AL-CLIENTE-EN-EL-CENTRO.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d576 elementor-widget elementor-widget-heading\" data-id=\"59d576\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Mercedes-Benz:<br><\/i><b>Becoming client centric<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12bdc37d elementor-widget elementor-widget-heading\" data-id=\"12bdc37d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cultual transformation <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ce80e50 elementor-widget elementor-widget-text-editor\" data-id=\"1ce80e50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mercedes Benz equals excellence. However, their culture was not really client centric in some aspects.  Together with the agency RHO, we led a process to change some internal practices towards a more client centric culture of excellence.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-21ada0f1\" data-id=\"21ada0f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a247104 elementor-widget elementor-widget-image\" data-id=\"6a247104\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/GANANDO-RELEVANCIA-SOCIAL-1024x640.jpg\" class=\"attachment-large size-large wp-image-507\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/GANANDO-RELEVANCIA-SOCIAL-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/GANANDO-RELEVANCIA-SOCIAL-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/GANANDO-RELEVANCIA-SOCIAL-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/GANANDO-RELEVANCIA-SOCIAL.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-211938c elementor-widget elementor-widget-heading\" data-id=\"211938c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Milkaut:<\/i><br><b>Gaining social relevance<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4659eb0d elementor-widget elementor-widget-heading\" data-id=\"4659eb0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand evolution\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea8e021 elementor-widget elementor-widget-text-editor\" data-id=\"2ea8e021\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The brand needed to evolve.\nIn this process we collaborated with the marketing team to built a new communication territory to convey a consistent message over time, establishing a brand identity, a point of view and a relevant role in the life of consumers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-279e81ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"279e81ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6583a6b\" data-id=\"6583a6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-649f1485 elementor-widget elementor-widget-image\" data-id=\"649f1485\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/EVOLUCIONANDO-CON-LAS-TENDENCIAS-1024x640.jpg\" class=\"attachment-large size-large wp-image-515\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/EVOLUCIONANDO-CON-LAS-TENDENCIAS-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/EVOLUCIONANDO-CON-LAS-TENDENCIAS-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/EVOLUCIONANDO-CON-LAS-TENDENCIAS-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/EVOLUCIONANDO-CON-LAS-TENDENCIAS.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d9dd2d elementor-widget elementor-widget-heading\" data-id=\"38d9dd2d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>BC:<\/i><br><b>Evolving with trends<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62fc44b4 elementor-widget elementor-widget-heading\" data-id=\"62fc44b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand evolution\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21a11017 elementor-widget elementor-widget-text-editor\" data-id=\"21a11017\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>BC is a pioneer low calorie brand. However, with a new health paradigm, and a wide variety of  products and brands emerging, the low calorie segment  lost relevance. BC was committed to redefining  its positioning, communication and portfolio in order to offer the consumer a value proposition according to the new trends.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-72ccbef5\" data-id=\"72ccbef5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3072ef6f elementor-widget elementor-widget-image\" data-id=\"3072ef6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/POTENCIANDO-EL-TRABAJO-EN-EQUIPO-1024x640.jpg\" class=\"attachment-large size-large wp-image-522\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/POTENCIANDO-EL-TRABAJO-EN-EQUIPO-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/POTENCIANDO-EL-TRABAJO-EN-EQUIPO-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/POTENCIANDO-EL-TRABAJO-EN-EQUIPO-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/POTENCIANDO-EL-TRABAJO-EN-EQUIPO.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5076e1 elementor-widget elementor-widget-heading\" data-id=\"2c5076e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Arcor:<\/i><br><b>Leveraging team work<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bbf9e04 elementor-widget elementor-widget-heading\" data-id=\"6bbf9e04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rubik 2*2 (articulating sustainability and marketing)\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d754ebd elementor-widget elementor-widget-text-editor\" data-id=\"5d754ebd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Most often the sustainability and marketing areas work separately. However, their collaborative planning would lead to increasing synergy and eventually higher brand value.<\/p><p>As a first step towards a more articulated way of working, we designed a workshop where the sustainability team learnt the marketing basics: brand building and the opportunity to convey sustainability efforts from a brand platform to gain social impact and brand preference.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Volver \u00bfTu marca o tus productos necesitan aggiornarse en este mundo VUCA (vol\u00e1til, incierto, complejo y ambiguo)? \u00bfTu mensaje perdi\u00f3 relevancia social? \u00bfNecesit\u00e1s evolucionar la cultura organizacional para acompasar los cambios en el entorno o en el negocio? Algunas de nuestras soluciones: Evoluci\u00f3n y reposicionamiento de marca Transformaci\u00f3n cultural Rubik 3*3 (articulaci\u00f3n sustentabilidad &#8211; marketing [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-492","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evolucionar - Trazo Propio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trazopropio.net\/en\/evolucionar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolucionar - Trazo Propio\" \/>\n<meta property=\"og:description\" content=\"Volver \u00bfTu marca o tus productos necesitan aggiornarse en este mundo VUCA (vol\u00e1til, incierto, complejo y ambiguo)? \u00bfTu mensaje perdi\u00f3 relevancia social? \u00bfNecesit\u00e1s evolucionar la cultura organizacional para acompasar los cambios en el entorno o en el negocio? Algunas de nuestras soluciones: Evoluci\u00f3n y reposicionamiento de marca Transformaci\u00f3n cultural Rubik 3*3 (articulaci\u00f3n sustentabilidad &#8211; marketing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trazopropio.net\/en\/evolucionar\/\" \/>\n<meta property=\"og:site_name\" content=\"Trazo Propio\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-09T12:51:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/evolucionar-01.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trazopropio.net\/evolucionar\/\",\"url\":\"https:\/\/trazopropio.net\/evolucionar\/\",\"name\":\"Evolucionar - Trazo Propio\",\"isPartOf\":{\"@id\":\"https:\/\/trazopropio.net\/#website\"},\"datePublished\":\"2022-06-30T18:17:25+00:00\",\"dateModified\":\"2022-09-09T12:51:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/trazopropio.net\/evolucionar\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trazopropio.net\/evolucionar\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trazopropio.net\/evolucionar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/trazopropio.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Evolucionar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trazopropio.net\/#website\",\"url\":\"https:\/\/trazopropio.net\/\",\"name\":\"Trazo Propio\",\"description\":\"Somos una Agencia de Estrategia\",\"publisher\":{\"@id\":\"https:\/\/trazopropio.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/trazopropio.net\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/trazopropio.net\/#organization\",\"name\":\"Trazo Propio\",\"url\":\"https:\/\/trazopropio.net\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trazopropio.net\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/logo-trazo-propio.png\",\"contentUrl\":\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/logo-trazo-propio.png\",\"width\":400,\"height\":170,\"caption\":\"Trazo Propio\"},\"image\":{\"@id\":\"https:\/\/trazopropio.net\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Evolucionar - Trazo Propio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trazopropio.net\/en\/evolucionar\/","og_locale":"en_US","og_type":"article","og_title":"Evolucionar - Trazo Propio","og_description":"Volver \u00bfTu marca o tus productos necesitan aggiornarse en este mundo VUCA (vol\u00e1til, incierto, complejo y ambiguo)? \u00bfTu mensaje perdi\u00f3 relevancia social? \u00bfNecesit\u00e1s evolucionar la cultura organizacional para acompasar los cambios en el entorno o en el negocio? 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