{"id":56,"date":"2022-06-21T15:55:24","date_gmt":"2022-06-21T15:55:24","guid":{"rendered":"https:\/\/trazopropio.net\/?page_id=56"},"modified":"2022-09-09T09:52:42","modified_gmt":"2022-09-09T12:52:42","slug":"comprender","status":"publish","type":"page","link":"https:\/\/trazopropio.net\/en\/comprender\/","title":{"rendered":"Understand"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"56\" class=\"elementor elementor-56\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d6c6549 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d6c6549\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ae48501\" data-id=\"6ae48501\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49a7f90 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"49a7f90\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/trazopropio.net\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/trazopropio.net\/en\/#ofrecemos\" class=\"elementor-icon elementor-animation-shrink\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t<a href=\"https:\/\/trazopropio.net\/en\/#ofrecemos\" >\n\t\t\t\t\t\tVolver\t\t\t\t\t<\/a>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71c2605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71c2605\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4.6,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0353c29\" data-id=\"0353c29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f2d515 elementor-widget elementor-widget-image\" data-id=\"7f2d515\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"808\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Understand.png\" class=\"attachment-large size-large wp-image-317\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Understand.png 848w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Understand-298x300.png 298w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Understand-150x150.png 150w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Understand-768x774.png 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/08\/Understand-12x12.png 12w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-39d09c8 elementor-invisible\" data-id=\"39d09c8\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dd475e elementor-widget elementor-widget-text-editor\" data-id=\"1dd475e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Do you thoroughly <strong>understand<\/strong> the changes in the post pandemic world and how they affect your business?<\/span><\/p><p><span style=\"font-weight: 400;\">Do you actually know your <strong>consumers, clients or users?<\/strong> Do you know what <strong>they need<\/strong>?<\/span><\/p><p><span style=\"font-weight: 400;\">Do you need to <strong>understand<\/strong> what is going on with your staff beyond climate surveys?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Do you know which of the <strong>sustainability initiatives<\/strong> you are carrying out have stronger social relevance and impact on people?<\/span><\/p><p><span style=\"font-weight: 400;\">Would it be useful to strategically consolidate all the information that you have to <strong>provide<\/strong> your action plan with meaning and direction?<\/span><\/p><p><span style=\"font-weight: 400;\">Do you have a clear <strong>cultural diagnosis<\/strong> in your organization?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8de3202 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8de3202\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ebdef6\" data-id=\"8ebdef6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e8b47f elementor-widget elementor-widget-text-editor\" data-id=\"3e8b47f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Some of our solutions...<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91e4a03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91e4a03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-8f5d189 elementor-invisible\" data-id=\"8f5d189\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7326f4b elementor-widget elementor-widget-text-editor\" data-id=\"7326f4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Immersive Research (Target connection, trend connection)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-848e6d5 elementor-invisible\" data-id=\"848e6d5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:1000}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c30ef09 elementor-widget elementor-widget-text-editor\" data-id=\"c30ef09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Inspiring research<br \/>(insight hunting)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-631b861 elementor-invisible\" data-id=\"631b861\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:1500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f301047 elementor-widget elementor-widget-text-editor\" data-id=\"f301047\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Inspiring research<br \/>Research<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-163f068 elementor-invisible\" data-id=\"163f068\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:2000}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91d0504 elementor-widget elementor-widget-text-editor\" data-id=\"91d0504\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Strategic Desk Research<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-e9f9e1f elementor-invisible\" data-id=\"e9f9e1f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:2500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f50bf13 elementor-widget elementor-widget-text-editor\" data-id=\"f50bf13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cultural diagnosis<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12f4114 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12f4114\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd8f6ec\" data-id=\"dd8f6ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c681bc1 elementor-widget elementor-widget-text-editor\" data-id=\"c681bc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>CASES<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7a7a40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7a7a40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-12aa11a\" data-id=\"12aa11a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baa11b3 elementor-widget elementor-widget-image\" data-id=\"baa11b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Empatizando-con-el-Target-en-Contexto-1024x640.jpg\" class=\"attachment-large size-large wp-image-345\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Empatizando-con-el-Target-en-Contexto-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Empatizando-con-el-Target-en-Contexto-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Empatizando-con-el-Target-en-Contexto-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/Empatizando-con-el-Target-en-Contexto.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157209b elementor-widget elementor-widget-heading\" data-id=\"157209b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\"><i>Coca Cola:<br><\/i><b>Gaining empathy with our target<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea538e3 elementor-widget elementor-widget-heading\" data-id=\"ea538e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Focused exploratory research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9e5387 elementor-widget elementor-widget-text-editor\" data-id=\"a9e5387\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In a context of growing change and economic crisis, Trazo Propio and the marketing team scheduled a series of ethnographic interviews with different consumer profiles, to understand their concerns,  expectations and experiences first hand and to focus on key business issues. \nThe program led to significant insights and was then extended to the rest of the company\u2019s areas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f51d305\" data-id=\"f51d305\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8fc982 elementor-widget elementor-widget-image\" data-id=\"e8fc982\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/GANANDO-SENSIBILIDAD-PARA-MOVILIZAR-1024x640.jpg\" class=\"attachment-large size-large wp-image-377\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/GANANDO-SENSIBILIDAD-PARA-MOVILIZAR-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/GANANDO-SENSIBILIDAD-PARA-MOVILIZAR-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/GANANDO-SENSIBILIDAD-PARA-MOVILIZAR-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/GANANDO-SENSIBILIDAD-PARA-MOVILIZAR.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1812de5 elementor-widget elementor-widget-heading\" data-id=\"1812de5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Consejo Publicitario Argentino:<br><\/i><b>Understanding how to engage<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3d4052 elementor-widget elementor-widget-heading\" data-id=\"f3d4052\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspiring research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6343f1 elementor-widget elementor-widget-text-editor\" data-id=\"f6343f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We deep-dived into the understanding of what being Argentine means- identity, values, habits- and identified key  aspects to leverage a campaign \u201ddoing is contagious - Hacer Contagia\u201d, which intended to empower the Argentine people to take action and become empowered.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a9c3cf0\" data-id=\"a9c3cf0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3804c08 elementor-widget elementor-widget-image\" data-id=\"3804c08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/SUBIENDONOS-A-LAS-TENDENCIAS-1024x640.jpg\" class=\"attachment-large size-large wp-image-399\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/SUBIENDONOS-A-LAS-TENDENCIAS-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/SUBIENDONOS-A-LAS-TENDENCIAS-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/SUBIENDONOS-A-LAS-TENDENCIAS-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/SUBIENDONOS-A-LAS-TENDENCIAS.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd5458b elementor-widget elementor-widget-heading\" data-id=\"cd5458b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Kretz:<br><\/i><b>Trend surfing<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10f79bc elementor-widget elementor-widget-heading\" data-id=\"10f79bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspiring research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d27918 elementor-widget elementor-widget-text-editor\" data-id=\"1d27918\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As an input for their strategic development plan, we analysed future-shaping high impact trends for their business and we produced the first draft for their 10-year plan.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d19f768 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d19f768\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-df19a0a\" data-id=\"df19a0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2b5c51 elementor-widget elementor-widget-image\" data-id=\"c2b5c51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/COMRPENDIENDO-LA-DESDE-LA-BASE-DESDE-SU-PROPIA-MIRADA-1024x640.jpg\" class=\"attachment-large size-large wp-image-382\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/COMRPENDIENDO-LA-DESDE-LA-BASE-DESDE-SU-PROPIA-MIRADA-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/COMRPENDIENDO-LA-DESDE-LA-BASE-DESDE-SU-PROPIA-MIRADA-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/COMRPENDIENDO-LA-DESDE-LA-BASE-DESDE-SU-PROPIA-MIRADA-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/COMRPENDIENDO-LA-DESDE-LA-BASE-DESDE-SU-PROPIA-MIRADA.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb42f5c elementor-widget elementor-widget-heading\" data-id=\"fb42f5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Coca Cola:<br><\/i><b>Understanding the bottom of the pyramid from its own perspective<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec2740 elementor-widget elementor-widget-heading\" data-id=\"3ec2740\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspiring research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb3281 elementor-widget elementor-widget-text-editor\" data-id=\"ceb3281\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Reaching the bottom of the pyramid is not always easy. Therefore, in order to get to know their opinion, we designed a \u201cwin-win-win\u201d approach. We worked together with Reciduca, an NGO involved in helping young people in low income neighborhoods to get their first job, and we trained them to use qualitative research methodologies and become researchers in their own environment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-41d8529\" data-id=\"41d8529\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10f6989 elementor-widget elementor-widget-image\" data-id=\"10f6989\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/EXPLORANDO-UNA-CATEGORIA-EN-UN-NUEVO-CONTEXTO-1024x640.jpg\" class=\"attachment-large size-large wp-image-400\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/EXPLORANDO-UNA-CATEGORIA-EN-UN-NUEVO-CONTEXTO-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/EXPLORANDO-UNA-CATEGORIA-EN-UN-NUEVO-CONTEXTO-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/EXPLORANDO-UNA-CATEGORIA-EN-UN-NUEVO-CONTEXTO-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/EXPLORANDO-UNA-CATEGORIA-EN-UN-NUEVO-CONTEXTO.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11163e8 elementor-widget elementor-widget-heading\" data-id=\"11163e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Arcor Per\u00fa:<br><\/i><b>Exploring an existing  category in a  new context<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efb2f3d elementor-widget elementor-widget-heading\" data-id=\"efb2f3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Focused exploratory research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e43f283 elementor-widget elementor-widget-text-editor\" data-id=\"e43f283\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In a lockdown situation during the pandemic, we focused on understanding significant social and consumption changes to identify new opportunities in Peru\u2019s candy industry and to develop a portfolio strategy plan for the next 5 years.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d5cfb1b\" data-id=\"d5cfb1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd3c13f elementor-widget elementor-widget-image\" data-id=\"cd3c13f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/IDENTIFICANDO-BLANCOS-DE-OPORTUNIDAD-1024x640.jpg\" class=\"attachment-large size-large wp-image-406\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/IDENTIFICANDO-BLANCOS-DE-OPORTUNIDAD-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/IDENTIFICANDO-BLANCOS-DE-OPORTUNIDAD-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/IDENTIFICANDO-BLANCOS-DE-OPORTUNIDAD-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/IDENTIFICANDO-BLANCOS-DE-OPORTUNIDAD.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be0d28 elementor-widget elementor-widget-heading\" data-id=\"5be0d28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Salud - Chile:<br><\/i><b>Identifying white spaces<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473fbfa elementor-widget elementor-widget-heading\" data-id=\"473fbfa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspiring research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae458b6 elementor-widget elementor-widget-text-editor\" data-id=\"ae458b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Being health such a relevant issue, we focused on how the concept was redefined in the last few decades and the changes this brought about in peoples\u2019 habits. With a sense of opportunity in the long-run, we pointed out four social trends that the food industry could profit from.<\/p><p>If you want to receive the report for free, <u><i><a href=\"https:\/\/drive.google.com\/file\/d\/1SqratgtKj3Iz1DOCG6GqtxVF6HcvRT_Z\/view\">click here.<\/a><\/i><\/u>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-bd7d214\" data-id=\"bd7d214\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7e9cb5 elementor-widget elementor-widget-image\" data-id=\"a7e9cb5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/COMPRENDIENDO-CAMBIOS-SOCIALES-1024x640.jpg\" class=\"attachment-large size-large wp-image-405\" alt=\"\" srcset=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/COMPRENDIENDO-CAMBIOS-SOCIALES-1024x640.jpg 1024w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/COMPRENDIENDO-CAMBIOS-SOCIALES-300x188.jpg 300w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/COMPRENDIENDO-CAMBIOS-SOCIALES-768x480.jpg 768w, https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/COMPRENDIENDO-CAMBIOS-SOCIALES.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d86d0b8 elementor-widget elementor-widget-heading\" data-id=\"d86d0b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><i>Halloween:<br><\/i><b>Understanding social change<\/b><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ffefb elementor-widget elementor-widget-heading\" data-id=\"a0ffefb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspiring research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d147cf5 elementor-widget elementor-widget-text-editor\" data-id=\"d147cf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Halloween is a festivity gaining importance in Argentina. To understand this habit change, peoples feelings and beliefs, we carried out social listening research in different social media platforms and we came across 6 different profiles that were useful to create empathetic communication.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Volver \u00bfTen\u00e9s en claro c\u00f3mo se reconfigur\u00f3 el escenario post pandemia y c\u00f3mo esto afecta a tu negocio? \u00bfConoc\u00e9s a tu consumidor, cliente o usuario de verdad, sab\u00e9s qu\u00e9 lo motiva o que lo preocupa? \u00bfNecesit\u00e1s entender lo que les pasa a tus colaboradores m\u00e1s all\u00e1 de los datos que completan en la\u00a0 encuesta de [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-56","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comprender - Trazo Propio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trazopropio.net\/en\/comprender\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comprender - Trazo Propio\" \/>\n<meta property=\"og:description\" content=\"Volver \u00bfTen\u00e9s en claro c\u00f3mo se reconfigur\u00f3 el escenario post pandemia y c\u00f3mo esto afecta a tu negocio? \u00bfConoc\u00e9s a tu consumidor, cliente o usuario de verdad, sab\u00e9s qu\u00e9 lo motiva o que lo preocupa? \u00bfNecesit\u00e1s entender lo que les pasa a tus colaboradores m\u00e1s all\u00e1 de los datos que completan en la\u00a0 encuesta de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trazopropio.net\/en\/comprender\/\" \/>\n<meta property=\"og:site_name\" content=\"Trazo Propio\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-09T12:52:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/comprender-01.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trazopropio.net\/comprender\/\",\"url\":\"https:\/\/trazopropio.net\/comprender\/\",\"name\":\"Comprender - Trazo Propio\",\"isPartOf\":{\"@id\":\"https:\/\/trazopropio.net\/#website\"},\"datePublished\":\"2022-06-21T15:55:24+00:00\",\"dateModified\":\"2022-09-09T12:52:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/trazopropio.net\/comprender\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trazopropio.net\/comprender\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trazopropio.net\/comprender\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/trazopropio.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comprender\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trazopropio.net\/#website\",\"url\":\"https:\/\/trazopropio.net\/\",\"name\":\"Trazo Propio\",\"description\":\"Somos una Agencia de Estrategia\",\"publisher\":{\"@id\":\"https:\/\/trazopropio.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/trazopropio.net\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/trazopropio.net\/#organization\",\"name\":\"Trazo Propio\",\"url\":\"https:\/\/trazopropio.net\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trazopropio.net\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/logo-trazo-propio.png\",\"contentUrl\":\"https:\/\/trazopropio.net\/wp-content\/uploads\/2022\/06\/logo-trazo-propio.png\",\"width\":400,\"height\":170,\"caption\":\"Trazo Propio\"},\"image\":{\"@id\":\"https:\/\/trazopropio.net\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comprender - Trazo Propio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trazopropio.net\/en\/comprender\/","og_locale":"en_US","og_type":"article","og_title":"Comprender - Trazo Propio","og_description":"Volver \u00bfTen\u00e9s en claro c\u00f3mo se reconfigur\u00f3 el escenario post pandemia y c\u00f3mo esto afecta a tu negocio? 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