Do you know how far your brand can be stretched?
Have you evaluated which actions have better chances of success and which ones are more likely to fail?
Do you need to redefine your portfolio or frame your innovation pipeline from a strategic perspective??
Are your organizational values strategically oriented to support business challenges?
Do you need a diagnosis of your corporate culture to understand the gap between the actual and what is required, and a plan to bridge the gap?
Some of our solutions...
Brand stretching
Growth strategies
Portfolio management
Value alignment to business challenges
CASES
Simple:
Simplifying family nutrition
Growth strategy
In response to tension between growing health concerns and the difficulty of keeping healthy eating habits, Arcor (Candy and food industry) and Bagó (pharmaceutical Company) developed a new category in Argentina that represented a new business for them: dietary complements in Candy format. This new category was rapidly adopted by the Argentine population and has been growing since it was launched.
La Serenisima:
Becoming more inclusive
Growth strategy
Driven by the vegan trend and a conviction to offer an inclusive portfolio, La Serenísima, the biggest dairy company in Argentina, decided to expand their business to non-dairy beverages. In Argentina these beverages were relatively expensive and distributed only in small shops. La Serenísima’s value proposition was to widen the range of non-dairy beverages at an affordable price in supermarkets. The challenge was huge but the initiative was very successful.
Chubi - Chile:
Bringing generations together
Innovation Roadmap based on Brand DNA
Chubi, an iconic Chilean brand of chocolate candy for kids, wanted to stretch its brand to other categories and become a preferred brand for this target. Based on key DNA functional and emotional attributes, and on the testing of a number of prototypes, we identified the best stretching and innovation strategy to expand the brand.
OXFAM - Intermon:
Expanding good initiatives
New donor market
The NGO Oxfam was facing the challenge of opening an office in Argentina. In order to evaluate its financial feasibility they had to understand the donor market in the country: donating habits, the relevance of different issues and willingness of donors to give money to projects outside the country.
Through research carried out together with In 2 Action, , we developed 4 donor profiles, so that Oxfam could focus its efforts.
To see the profiles, click here.
Ingrear:
Building a common culture
New Positioning + Cultural transformation
Making two different companies become one is not an easy job. In this project, we worked together with top management in a participative process of co-designing a new business positioning- articulating the strengths of both companies in the ingredient market- and onboarding the different hierarchical levels. This strategic redefinition required a revision of value contents, a new purpose and rethinking the ways of working.
For this cultural transformation process, we started with a deep diagnosis to understand the state of corporate culture in both companies and designed a plan to bridge the gaps to leverage the business objectives.
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